Mio loves

It’s Our First Birthday! Celebrate One Year Of Your New Mio

mio birthday products and fruit ingredients

We’re having a party, and you’re invited! It’s our first birthday so put on your dancing shoes, grab your party hats and join us as we celebrate one whole year of body-loving vibes, powerful plant-based formulas and sustainable skincare! From brand new products, to revamped cult classics, thanks to you, our dedicated customers, we’ve achieved a lot this year and we’re just getting started! 

Read on to discover everything you need to know about our most-loved range, your favourite products and hear from our brand manager. Get ready for a first birthday you won’t forget… 

Your Most-loved Range  

Expertly formulated for movers and shakers everywhere, on our first birthday we’re celebrating your most-loved range: Workout Wonders! With 7 plant-powered and sustainable products to choose from, we’ve bottled powerful formulas to support every active lifestyle. Boasting two brand new, 100% natural fragrancesWorkout Wonders invigorate the senses with either fresh Menthol, Eucalyptus and Orange Essential Oils or energising notes of White Florals and fresh Green, paired with Citrus. From a revitalising Dive In Body Wash to cooling Muscle Motivator Revitalising Gel, Workout Wonders has it all. 

mio workout wonders products with fruit ingredients

Your Favourite Products 

  • Liquid Yoga Space Spray: Our best-selling, relaxing spray instantly induces a sense of peace and serenity, wherever it’s used. With a calming blend of essential oils including Cannabis Oil, spritz around your room or on your yoga mat to be transported to a state of ultimate zen. 
  • Boob Tube Bust Cream: Clinically proven* to improve the feeling of elasticity in the skin, this new and improved chest tightening cream is supercharged with powerful plant-based actives to hydrate and nourish your bust, preventing saggy skin. 
  • Get Waisted Stomach Firming Serum: Boasting our iconic Smooth Booster Complex with Niacinamide and firming Caffeine, your tum will be left with an improved texture and a firmer look. 
  • Smooth Move Body Cream: Clinically proven* to help your skin look firmer and smooth the appearance of cellulite, our best-selling moisturiser leaves skin feeling smoother, softer and more supple.  
  • Dry Body Brush: With new PP fibre bristles, our Dry Body Brush flies off the *online* shelves. Gently exfoliating and deeply massaging, this brush reveals smoother and softer skin underneath by removing dry skin cells and ultimately reducing the appearance of cellulite. 

*Tested in an independent clinical trial 

Interview with our Brand Manager, Ksenia  

1. Firstly, can you introduce yourself and your role within the Mio team?  

My name is Ksenia and I am Mio Brand Manager! 

2. What does the brand Mio mean to you?   

Mio means several things to me. First would be confidence: a joy to be yourself, happiness to live the life you want. Second would be love and respect to your body and skin (the largest organ that we have!), whether is is through skincare rituals or healthy eating habits or doing activities that make you happy. Last but not least, it’s consciousness of the world we live in – this includes introducing more sustainable daily habits and choosing clean, responsibly sourced ingredients for your skin and body.  

3. Can you tell us a bit about Mio’s rebrand in 2020?  

Mio was created in 2014 and since then has grown to be loved by consumers in more than 65 countries as well as celebrities such as Behati Prinsloo and Kelly Gale. In 2020 Mio had its glow up and re-entered the skin and bodycare market as a new, elevated brand with an incredible product range and firm brand values.  

We re-launched with 17 products – 10 reformulated ones that have become stronger than ever, as well as 7 completely new gems. Our teams have been working really really hard to make sure we bring the right products to meet the consumers’ needs & wants.   

At Mio, we provide bodycare that slots into people’s daily lives and makes them feel great. Our wide range of products help with your moments – whether it is the rush of being active, creating time and space to switch off, enjoying getting ready to go out or feeling revitalised by some pampering. All of our products are powered by effective plant-based ingredients and deliver results you can see and feel. Through sustainable packaging and responsibly sourced ingredients our products are both kind to your skin and the planet. Mio is an effective bodycare that works as hard as you do.   

mio sleeping smoothie serum and liquid yoga bath soak with fruit ingredients

4. What has been your favourite campaign since Mio’s rebrand?  

I think it’s been Christmas 2020 – when we shot some fantastic footage in the forest, symbolising the unity between nature and body as well as the plant focus of Mio’s ingredients and fragrances. 

5. What are you most excited about this year for Mio?  

I’m really excited about the new products we are launching this autumn! I can’t reveal much more I’m afraid, but just as a little preview – Mio is about to take your bodycare game to the next level! 

6. Is there anything you would like to say to Mio’s customers?  

You are unique – embrace it and make it your strength! Also, don’t skip body moisturiser after a shower. 😉 

Thank you Mio customers for making this year amazing! We can’t wait to keep bringing body-loving vibes, creating powerful plant-based products and helping to protect our planet.

For more body-loving inspiration, everything you need to know guides and expert advice, search our blog, here!

Ellie Costain

Ellie Costain

Beauty Editor

Ellie is an Online Content Editor with a Bachelor of Arts degree in English Language and Media and Communications. She has experience in content creation, and has a passion for reading, everything skincare and travelling.