Mio loves

Mio Strong Women: Gina Atinuke Knight

Mother. Partner. Business Woman and social media inspiration, Gina Knight is the woman behind @gina_thewigwitch. Amassing a following of over 55,000 on Instagram, Gina has built and nurtured a loyal and engaged fan base with her witty, inspiring and honest approach to life – something that she’s further cemented through her raw documentation of her experience with hair loss. Gina also runs the award-winning Gina Knight Wig Design, originally conceived as a means to explore protective styling options after suffering from post pregnancy hair loss. The Wig Witch has become revered for its distinct and versatile natural looking afro hair textures.

I’ve recently been wowed by one woman’s strength. My friend and second mother Joan, who has recently beaten cancer. Not only did she show strength in this battle, she showed strength in her fragility.

“As black women we are told we must be strong no matter what”

– it’s our “super power” as such, but she showed me that it’s ok to be soft, to be sad and to feel…and to overcome. She is an icon in real life.

Where to find Gina


Launched on International Women’s Day 2019, #MioStrongWomen is a campaign to celebrate Strong Women from across the globe and inspire a new generation. Join the conversation on Instagram and let us know, who are your #MioStrongWomen?

Tilly Doody-Henshaw

Tilly Doody-Henshaw

Writer and expert

Alongside food, travel and writing, skincare is one of my greatest loves. I'm a self-confessed skincare junkie, and product hoarder! Luckily that means I'm ingredient savvy and confident I know what makes a fab skin care routine.

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