Goodbye Friction! NEW Move Groove Anti-Friction Balm

The wait is finally over! Our NEW Move Groove Anti- Friction Balm has arrived. Whether it’s your bike, hike or general daily activities, make your day run a lot smoother with our moisturising and soothing anti-friction balm.

Keep scrolling to discover everything you need to know about Move Groove, it’s benefits and how to use our anti-friction balm to help you glide through life a lot more easily…


Tell Me More About Move Groove!

Expertly formulated for those suffering with skin discomfort caused by friction and rubbing, our anti-friction balm helps protect the skin leaving it feeling healthier, stronger and super soft.

Powered by high-performance, plant-based actives including our iconic Feel-Good Complex, a blend of Indian Fig Extract and Monk’s Pepper Berry to give you an instant sensation of wellbeing, whilst keeping the skin feeling hydrated.

Its Ingredients

  • Niacinamide: Conditions the skin and helps to reduce the appearance of redness.
  • Coconut Oil: Helps moisturise and nourish the skin, leaving it feeling hydrated and nourished.
  • Tapioca: Provides the skin with a smooth, silky soft feeling.

Its Benefits

  • It gives an invisible protective shield: Move Groove provides the skin with an invisible barrier of hydrating prevention for daily protection to help you glide through life that little bit easier.
  • It’s fragrance-free: Designed with sensitive skin in mind, Move Groove is also fragrance-free and formulated with kind to skin ingredients, so that even those with sensitive skin types can wave goodbye to friction!
  • It’s vegan and cruelty-free: Move Groove is 100% vegan and cruelty-free, meaning that you can be kind to your skin and the environment at the same time!
  • It’s soothing and nourishing: Infused with powerful active ingredients, Move Groove will leave your skin feeling conditioned, comforted and super soft.

How Does It Work?

Friction is a common skin problem that can be caused by a combination of moisture and irritating fabrics that causes irritation on the skin. This usually happens on the bum and thighs, but it can also occur on the groin, feet, nipples and armpits. This prolonged rubbing on the skin can cause irritation, rashes and broken skin causing the affected area to become painful and sting.

Although friction is mostly associated with very active people who workout a lot, other common causes include wearing clothes that don’t fit properly, wearing a skirt during hot humid weather that causes your thighs to rub, breastfeeding and endurance sports such as running or bike riding.

Move Groove helps fight friction by providing a protective, invisible barrier that helps keep areas prone to friction moisturised, smooth and protected.

How Do I Use It?

Apply to your inner thighs, under arms, groin and any other places where skin is prone to rubbing and friction. Re-apply as required and when you feel like you need an extra dose of protection!


Discover the benefits of essential oils and why we use them in our feel-good fragrances and wellbeing complexes here. 

Heleayner Davies

Heleayner Davies

Beauty Editor

Heleayner is an Online Content Editor with over three years' experience in the beauty industry. She has a Batchelor of Arts degree in Beauty Promotion and has interned at a number of media publications including British Vogue, Elle and Stylist. She has a passion for all things skincare, fragrance and loves being in nature.