mama mio Established in 2004, mama mio began as one of the very first brands dedicated entirely to pregnancy skincare. Our founders, four mamas themselves, struggled to find high quality, efficient skincare during their pregnancies and so they created mama mio. It all began with our Tummy Rub Butter which quickly became a globally renowned cult-pregnancy product. Loved by countless mamas our award-winning stretch mark prevention butter became a pregnancy saviour for mamas to be all around the world. Our ‘no nasties’ promise ensures our products are 100% safe to use during pregnancy and our high quality, natural ingredients deliver the results you really want; helping you to look amazing and feel great about your body. With our incredible formulas, trusted retail partners, excellent customer service and expert advice your pregnancy is at the very heart of mama mio.