What is a stretch mark?

More than 90% of women have stretch marks and despite being a baby-making badge of honour, they’re often one of the most dreaded results of pregnancy. read more >








Stretch marks are most likely to appear on areas that store more fat, such as the tummy, breasts, thighs, hips and butt. Hormones also play a role in stretch mark formation, as they prevent fibroblasts from producing reinforcing collagen and elastin that give skin its spring, in turn leading to tears deep within the skin.

It is important that you know we are always going to be straight with you, so let’s talk about genetics. Yes, there’s a genetic link to stretch marks, so if your mum has them, you should protect your skin because you’re more likely to get them, too. But you need the right allies in the stretch mark battle and this is where we come in.

The Tummy Rub Butter and Oil are here to help you put up a fight—and you CAN win. Give your skin the best defence against stretch marks by nourishing it with superfoods inside and the best ingredients outside. Remember, you’re not alone, because we’re at your side (and front and back) and offering you the very best skincare we could possibly make to help you cope with nine months of growth and bounce back beautifully.